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Issue 17/2007, October 4 2007 (No. 245)

        
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THE DAILY GROOVE
ISSUE 017-07:
SLOGANS (24)


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A few weeks ago a brochure of a big chain of fashion stores landed in our post box. A new autumn collection for children was presented in the brochure. On the front page was a photograph which showed five children who were between ten and twelve years old and who were sitting next to each other. There was also written in big stylized typewritten characters ‚Only for you and your friends'. Below that slogan was written in similar and much smaller characters ‚ Look forward to the new trends in autumn. Wanna see more? You can discover more at (trade name).com'. The only garment, the price of which was quoted, was a hooded coat. It cost 19 Euros and 90 Eurocents. So it was a cheap mass-produced article.
 
I took a look at the inner side of the brochure cover and the next page. First of all I again noticed the slogans which accompanied the presentation of the products. There was again written in big characters ‚Only for you and your friends'. A call was written in similar and little bit smaller characters ‚Get ready for autumn'. Two additional appeals with an exclamation mark were written in even smaller characters ‚Only fun matters!' and ‚Express your personality!' There were seven children of various age in the photograph. The prices of two garments were quoted. A hooded coat cost 16 Euros and 90 Cents. A pair of jeans cost 14 Euros and 90 Cents.
 
A lot of garments, the prices of which were also quoted, were depicted on the next pages. They were all cheap mass-produced articles which cost less than 20 Euros except for one pair of jeans. On the opposite page of the inside back cover I saw a very small footnote ‚Several (brand name)-garments are made of organic cotton which is grown without the use of harmful chemicals. Those garments are especially labeled in our shops.'
 
 
back of a hoarding
 
Back of a hoarding
 
On the inside back cover was a photograph of a quite young girl and a quite young boy. Below the photograph was written 'Hang out with your friends. Enjoy autumn wearing the right clothes. With hard-wearing jeans and smooth Jersey you can have a nice time this autumn!'
(My wife Christine helped me to translate the text. Thanks.)

Please also read

Finds 14

Finds 21

Please also read Charlie Dittmeier's diary entry of October 1 2007 about a little Cambodian girl, who isn't able to go to school on the first day of the new school year. Charlie Dittmeier's report of September 29 2007 about child labor is also worth reading. The links lead to the latest entry of the diary. Please scroll down.

The international poster organisation Loesje has started a project to train young people from all over Europe and Asia in how to organise and coordinate information campaigns about the Millennium Development Goals. These goals are set by the United Nations to fight poverty and to improve living standards world wide.

Comments?
Klein Mexiko welcomes your response to any article. Please send e-mail to info@kleinmexiko.de

Next issue 'The Daily Groove'
on Thursday, October 18 2007.


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Please also read Cats Talk (36)

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