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Issue 19/2007, November 8 2007 (No. 247)

        
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THE DAILY GROOVE
ISSUE 019-07:
FINDS (19)


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MASTHEAD


 
Give beer to me, give beer to me or I'll faint!
If I don't immediatelly get beer,
I'll wreck the pub!

German student song (?)


A few weeks ago in an early morning hour a leaflet landed in front of my feet. It dropped out of the newspapers I was distributing. A very well-known brewery had ordered those inserts and had paid money to the publishing house for this service. On the frontpage of the leaflet the words ‚echt' (= genuine) and ‚treu'(=loyal) were written one below the other and in big letters. There was a lot of space between the words. The coach of a very well-known local football team looked out of this space between the words. He looked guilelessly and chummily. To the left of the trainer's face was a stylized shield with the writting ‚(name of the brewery) - booklet of discount tickets for genuine (name of the football team) diehards' To the right of his face one saw a bootle of beer.
 
The (well-paid?) look in the eyes of the well-paid coach was probably designed to encourage the adressees of the leaflet to collect the loyalty discount tickets which stuck to the bottles of the brewery. If you wanted to get three hundred loyalty discount tickets, you had to buy three hundred bottles of beer at o.33 litres or 0.5 litres each. That is the equivalent of 4.85 or 7.35 litres of pure alcohol. For these three hundred loyalty discount tickets you got a discount of fifteen Euros and 50 Cents on a club shirt which cost 67 Euros and 50 Cents without discount. For hundred loyalty discount tickets you got a discount of 14 Euros and 95 Cents on a club shoulder bag which cost 29 Euros and 95 Cents without discount.
 
On Monday, October 29 2007, the newspaper I distribute had a notice which said that about 40 people had played football on a big crossroads in the city in the night at the last weekend.


 
photomontage hoarding/ beer bottles
 
photomontage hoarding/ beer bottles
 
The newspaper reported that the people also had shot the ball at the windows of some adjoining restaurants and had thrown bottles at the policemen who were on duty.
 
On Tuesday, October 30 2007, there was a report in the local news pages that said that the police had demanded a ban on glass beer bottles within this crossroads. in the business section was a headline 'Breweries hope for Football European Championships/ Decline in beer sales'
(My wife Christine helped me to translate the text. Thanks.)

Advent 5

Slogans (27)

Please also read Charlie Dittmeier's diary entry of January 17 2007 about poor people in Phnom Penh who sniff glue. The link leads to the latest entry of the diary. Please scroll down.

The international poster organisation Loesje has started a project to train young people from all over Europe and Asia in how to organise and coordinate information campaigns about the Millennium Development Goals. These goals are set by the United Nations to fight poverty and to improve living standards world wide.

Comments?
Klein Mexiko welcomes your response to any article. Please send e-mail to info@kleinmexiko.de

Next issue 'The Daily Groove'
on Thursday, November 22 2007.


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Please also read Cats Talk (36)

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