Logo Klein  Mexiko
 
 

Issue 6/2007, March 29 2007 (No. 234)

        
When choosing products or services, please consider our advertisers.

 
THE DAILY GROOVE
ISSUE 006-07:
SLOGANS (21)


ARCHIVES:
ALL ARTICLES 'THE DAILY GROOVE'

ABOUT THIS WEBSITE

MASTHEAD


 
'Our prettiest in OTe'
 
Slogan of GEWOBA


A few days ago the first wave of a publicity campaign inundated the hoardings of Bremen. The posters of that first wave were designed in very special way. People, who took a look at those posters, wondered which product the posters were promoting.
 
None of the posters apparently promoted a product, a service or a brand. One poster for example was only a big black area. Only at the top of the poster was written in caps DON'T BITCH ABOUT. Below that line were written the letters OTe and a big exclamation mark in different colours.
 
A puzzling poster
A puzzling poster of the first wave
 
That was puzzling. What was OTe? Why were people not allowed to talk bad about OTe? Why was the text written in a slang expression and not in standard German? So the posters aroused people's curiosity about that supposed product or supposed brand called OTe.
 
An other poster, which was published a few days later, replied to those questions. That orange poster contained a lot of text which was almost only written in black uppercase letters.The text read:

 
THE NEW OSTERHOLZ-TENEVER IS BETTER THAN IT'S REPUTATION. WHAT HAPPEND? GEWOBA UNCOMPROMISINGLY REDEVELOPED THE BULK OF IT'S BUILDINGS OR PULLED THEM DOWN IF NECESSARY. THIS WAY A NEW TENEVER WITH A COMPLETELY NEW QUALITY OF LIVING CONDITIONS HAS BEEN CREATED.

IN BRIEF OTE
OTE HAS GOT BRIGHTER, GREENER, MORE BEAUTIFUL AND MODERN. WE'LL SEE TO IT THAT IT IN FUTURE DEVELOPS THIS WAY.
 
A poster of a housing society
The solution poster
 
FOR FURTHER INFORMATION SEE WWW.OTE-WOHNEN.DE OR CALL 0421 3672-600
OTE Osterholz-Tenever
There's nothing as it was before!
 
Almost only products and services bear trademarks (up to now). The housing society GEWOBA created a kind of trademark for the district Osterholz-Tenever by promoting the abbreviation OTe. The slogan There's nothing as it was before! reminds me of the slogan There's nothing impossible. This slogan was published by a car manufacturer a lot of years ago. The sentence THIS WAY A NEW TENEVER WITH A COMPLETELY NEW QUALITY OF LIVING CONDITIONS HAS BEEN CREATED is also remarkable. This sentence about the district sounds like a description of a new improved version of a product. The practical value of the district is emphasized.
(My wife Christine helped me to translate the text. Thanks.)

Please also read:

Slogans (20)

Revisited places (18)

Revisited places (19)

Charlie Dittmeier's mission notebook entry of January 22, 2002 about a man who lives with a wife and two small children in a little lean-to in Phnom Penh and is genuinely desperately poor and always in need. The link leads to the latest entry of the diary. Please scroll down.

Comments?
Klein Mexiko welcomes your response to any article. Please send e-mail to info@kleinmexiko.de

Next issue 'The Daily Groove'
on Sunday, April 15 2007


< previous issue    next issue>

Please also read Cats Talk (34)

         place marker for advertisement
place marker for advertisement


























  
 
 
   
 
 
 

to the top
        contact        sitemap